Nowadays, it seems like every store you visit wants you to sign up for a store card. But most of the time, its not worth the hassle to save a measly 10% off your first purchase. But Sephora is different. Their Beauty Insider club doesn’t cost a thing and offers some great perks. Here’s the scoop:

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• Beauty Insiders rack up one point for every dollar spent at Sephora. When you reach 100 points in your Beauty Bank, you get a deluxe sample with your next purchase.
• Enter your personal information (such as eye color, skin type, etc.) on Sephora.com and Sephora will suggest products you might like.
• On your birthday, you’ll get an email reminder from Sephora to pick up your free birthday surprise! You can pick it up in store (without purchase), or have it added to your cart with your next online purchase.
• Sephora often sells limited-edition, Beauty Insider exclusive products that ONLY Beauty Insiders can buy!

So there you are. If you love Sephora but aren’t part of their Beauty Insider club, I suggest you sign up! What is there to lose? Got to sephora.com to become a Beauty Insider, or visit a Sephora store!